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What is a good investment?

There are many, many options to think about and choices to make around investing. You may be wondering, what is a good investment? You want to determine the best place you should invest your money. You may also be concerned with choosing investments that are good for others—socially responsible investing choices. G&F's investment specialists can help you make a good investment.

Where do I start?

You can take control of your financial future when you partner with G&F to define your goals and create a customized investment plan. You can expect that through speaking with us and working together on your plan, you will gain the clarity and direction you need to help you achieve your financial goals. With us, there are no wrong questions. You already know you have many investment options open to you—our job is to help you choose which will work best for you and your unique life situation.

Smart investing begins with sound financial advice. The best way to start is to sit down with a G&F investment specialist. In planning alongside you, our objectives are to:

  1. Get a better sense of your current financial situation, priorities and goals. Are you saving for a large purchase? Do you want to pay down debt?
  2. Determine which investment solutions are best for you. We will consider your time horizon, risk tolerance, and what funds you'll need to have available in the short term.
  3. Develop a customized plan to meet your financial goals. We will help you craft a financial plan based on your unique situation and goals. This is what we call your Smart Money Plan™.
  4. Make sure you stay on track. Once you have your Smart Money Plan™ set up, it's important that we meet with you regularly to make sure you're on track to meet your financial goals.


What's a Smart Money Plan?

Your Smart Money PlanTM is for anything and everything you want to do: save, pay off debt, invest and more.

Quick tips for first-time investors

If you’re a first-time investor, the range of options may seem intimidating. Here are some investing rules that can help you make good investments:

  • Start saving early. It’s never too early to start saving for your future. Take advantage of the power of compounding by saving as soon as you can—every little bit counts!
  • Invest regularly to take advantage of dollar-cost averaging. When you make regularly scheduled contributions to your retirement savings, rather than attempt to time the market randomly throughout the year, you dramatically increase your odds of capitalizing on short-term dips and buying low. When this happens, you are able to buy more mutual fund units with the same contribution amount.
  • Stay the course and ignore market fluctuations. When markets decline for an extended period of time, it can be hard to stay invested and you may be tempted to stop investing for a while or sell some of your investments.
  • Diversify. It’s a good idea to put your money into several different investment products, or diversify, because certain types of investments tend to move higher while other decline. For example, stock prices rarely move in tandem with bond prices. You can diversify by investing across all major asset classes, including equities*, bonds* and other fixed income securities*, cash, and cash equivalents* (treasury bills and Guaranteed Investment Certificates – GICs).
  • Understand market risk. Market risk is how much market value and investment returns fluctuate. Generally, the more volatile an investment is, the greater potential return there is. On the flip side, lower risk investments typically deliver lower returns and are less volatile. To reduce risk, start investing as early as you can (so you have time on your side) and diversify your investments. 

Get help from a G&F investment specialist.

G&F’s Credential Securities and Credential Asset Management investment specialists can access a full array of investment solutions: such as mutual funds*, low-cost investment options*, socially-responsible investing options*, stocks and bonds* and sophisticated discretionary management solutions*.

Our approach is centered around you, as our member. We put your interests first. Our investment specialists provide unbiased advice so you can have confidence you are receiving advice in your best interests. You can feel confident you are making a good investment.

We are committed to providing full disclosure about the level of investment risk associated with the various products we offer, as well as their potential rewards. 

*Mutual funds are offered through Credential Asset Management Inc. Mutual funds and other securities are offered through Credential Securities, a division of Credential Qtrade Securities Inc. OnPoint Managed Portfolios are distributed by Credential Securities. Referral fees, commissions, management fees, and expenses all may be associated with managed accounts or the investments therein. Please read the prospectus before investing. Managed accounts, and the investments therein, are not insured nor guaranteed, their values change frequently and past performance may not be repeated. Credential Securities is a registered mark owned by Aviso Wealth Inc.

Online brokerage services are offered through Qtrade Investor, a division of Credential Qtrade Securities Inc. VirtualWealth is a trade name of Credential Qtrade Securities Inc.

IIROC Advisor Report.

​Why should I work with a G&F investment specialist?

G&F puts your interests first. Our Aviso Wealth Investment Professionals have access to a full array of investments and provide investment advice which is unbiased so you can have confidence you are receiving advice with your best interests in mind.

We will work with you to ensure an investment plan is customized to meet your individual investment objectives. We are available to meet with you when and where it is convenient.

We are committed to providing full disclosure about the level of investment risk associated with the various products we offer, as well as their potential rewards. Feel free to ask us any questions about how your advisor is compensated. We will be upfront with you about all the fees and charges you are likely to encounter with each product or service along the way.

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Meet our team​

Need to meet after hours, over coffee, or at home? 

​Our mobile experts can meet where and when it suits you.

Cory Cop

Investment Specialist, G&F, Credential asset management inc.

Area covered: Vancouver

Diana Duan

INVESTMENT SPECIALIST, G&F/​​CREDENTIAL ASSET MANAGEMENT INC.

Areas covered: Burnaby, New Westminster, Surrey, Langley

Zaiba Riaf

INVESTMENT SPECIALIST, G&F, CREDENTIAL ASSET MANAGEMENT INC.

Areas covered: Burnaby, Port Coquitlam, Surrey

Raman Takhar

INVESTMENT SPECIALIST, G&F, CREDENTIAL ASSET MANAGEMENT INC.

Areas covered: Surrey, Langley

Scott Zhang

INVESTMENT SPECIALIST, G&F, CREDENTIAL ASSET MANAGEMENT INC.

Areas covered: Richmond, Vancouver